Lai's website has a new avatar and spotlight on their latest collection "Bidri X MCM" !

"Lai" the designer jewelry label (based out of India and California), designs and manufactures distinctive, culturally inspired collections of handcrafted silver jewelry. Their approach to design is adopted specifically keeping in mind the confident woman of today and her need to express her taste in culture, history and arts – through the jewelry that she chooses to adorn herself with. What’s even better is that shopping for these exquisite pieces, just got easier! Lai recently launched their refreshed e-commerce enabled website that integrates ease of navigation, stress-free checkout option pooled together with exceptional customer service that is second to none. 

What’s more is that they also recently launched their new collection titled Bidri X MCM. Puja Bhargava Kamath (Founder and Creative Head)​ of Lai has tapped into the minimalist sensibility of Mid Century Modern style and has created a signature collection by fusing it with the heritage metal crafting techniques of Bidri. Puja shares that this craft form involves a 4 step tedious process of mould making, melting the alloy and casting the article, engraving and inlaying the design and lastly oxidizing.

The exquisite monochrome pieces are a limited edition collection with only 29 pieces in the offering. Giving prominence to clean lines and geometric patterns, the collection speaks of unparalleled originality in design, style and flawless quality. The Bidri X MCM is a mix of bold cuffs, elegant necklaces, unique rings and earring and caters to aesthetic connoisseurs with an ultra- mod taste.

Lai was also picked to be on Conde' Nast Traveller India's list of “one of the top 50 Indian brands that "use traditional techniques and materials to create cool, contemporary fashion".” With that kind of validation, I say go grab your favorite piece before its gone!

I've featured Lai before and should you wish to read more about their other collections, click here, here and here. The Indian Jewelry project is another initiative that is very close to Puja's heart was first shared here on TECD. Click here to read the entire feature.   

Starting next week, we get into the area of hard core decorating for Diwali, so stay tuned.........

(Image Courtesy: Lai)