Sunday, February 15, 2015

Winner of the Studio Silver Paisley Giveaway !!!

It's time to announce the winner of the Studio Silver Paisley giveaway !!! I'd like to thank Seeta Koko and all those who participated in the giveaway and made this such a success.

And now, drum roll please :

Harika, please write to me at theeastcoastdesi@gmail.com with your contact details (email and address) so that we can ship you the gorgeous pair of handcrafted Silver Blue Chalcedony earrings at the earliest:)

Enjoy your weekend !

Images: Clicked by Sruthi Singh. Please do not use without prior written permission. 
Images are the property of Sruthi Singh and subject to copyright.

Saturday, February 14, 2015

Happy Valentine's Day !

I'm happy that Valentine's Day coincided with a Saturday! No alarms to be set today and I have the liberty of sipping on my second cup of tea at leisure:) I woke up to these gorgeous bunch of flowers and kisses from both my men (my 8 year old and my husband)! My little guy picked these flowers out with his dad keeping in mind the colors in mom's bedroom. Now that is a very thoughtful little 8 year old, don't you think? I'm so proud to see that his aesthetics is something that he inherited from me;) 
No reds for me this Valentine's Day! It's orange all the way....

Wishing you a wonderful day with your loved ones:)

P.S. : Gentle reminder: The Studio Silver Paisley Giveaway ends today. Tomorrow we announce the winner. So if you would like to win these pair of gorgeous earring, enter the giveaway here.

Images: Clicked by Sruthi Singh. Please do not use without prior written permission. 
Images are the property of Sruthi Singh and subject to copyright.

Thursday, February 12, 2015

Romancing your Home!

With Valentine's Day just around the corner, I thought this would be an apt time to broach the subject of "romancing one's home". You read that right! I do romance my home, don't you? Every time I fluff the pillows, arrange the bouquet of flowers that I so carefully picked out, layer my bed with fresh crisp white sheets, light my favorite scented candle and take in the sweet fragrance or draw the curtains and watch Mr. Sun work his Midas touch on all corners of the home............it all makes my heart skip a beat and I seem to fall, over and over in love with this place that I call "home".....To me, my home provides the much needed psychological sustenance to live in an otherwise chaotic world !
Investing in a home is like investing in a relationship. You have to go that extra mile when it comes to devoting time and effort. And before you know it, you not only have a functional and aesthetically beautiful space to call your own but on a broader perspective, it helps to shape a lifestyle! 
I strongly suggest, let the love affair continue.......

Images: Clicked by Sruthi Singh. Please do not use without prior written permission. 
Images are the property of Sruthi Singh and subject to copyright.

Monday, February 9, 2015

Pragati Sharma Mohanty (Featured Artist)

“Art is the most intense mode of individualism that the world has known.”  - Oscar Wilde

Artists - a whole different species according to me....Why? Because they perceive and interpret things differently from the non-artists, they find inspiration in the simplest of things that life has to offer and live to create beauty. An opportunity to understand and explore an artist’s psyche and their creative journey is fascinating to say the least and does not come by often. When  a possibility presented itself, to connect with the remarkable and  gifted, Pragati Sharma Mohanty, I was truly excited!

One of the most promising New Age Indian artists, her oeuvres are characterized by saturated colors and elaborate compositions that are visually introspective in value. Every painting is a celebration of color and is a mirror that reflects the artist's patience, dedication and honest depiction of her creative soul. Pragati draws heavily from her Indian origin but also blends her knowledge and understanding of the diverse cultures that she's experienced by living in different continents. With a Masters in Product Design from the prestigious National Institute of Design (India), the architect and product designer turned artist has exhibited her work in India and the US on numerous occasions. Some of the most note worthy exhibits being at Harvard University, Massachusetts General Hospital Cancer Research Center and at the University of Connecticut Health Center. Pragati was one amongst the only 3 artists selected for a Habitat for Humanity public art Project in Vancouver, Canada. Her creations have also been selected for CRY (Child Relief and You) and have been showcased at the world famous Times Square, New York City !

"Vrshabha" from the Animal-People Series
TECD: Hello and welcome to TECD, Pragati! I did take note of the fact of how you have highlighted the word ART in your name. Let’s begin our conversation by asking you what the word "ART" means to you?

Pragati: “Thank you for having me on TECD, Sruthi. My art is me and I am my art. It’s a way of life for me. The way I dress, cook, travel, sing, my vision and my choices in life - they are all in sync.”
A favorite of mine, "The Bull" from the Mitra series
TECD: Inspiration is what drives an artist to create. It’s no doubt that every creative individual gets asked the question about their creative stimulus in the hope that we too can draw from this piece of knowledge. What spurs your creativity?

Pragati: “I was brought up in a very culturally rich environment. My mother is a poet, a singer and an expert of Sanskrit and astrology. My maternal uncle was a sculptor - I got exposed to the studio environment very early on in life. I have strong memories of him working on huge clay statues, the smell of multani mitti & paper mache, and his engrossed expression while carving those beautiful faces and his gratified smile when the desired result was achieved.
I started learning classical music and dance when I was 5 years old. As a kid, I was fortunate to meet artists like Zakir Hussain, Hari Prasad Chaurasiya, Vishwa Mohan Bhatt, Kishori Amonkar, Shiv Kumar Sharma and many more through Spic Macay. My cousin introduced me to oil painting when I was 6 years old and my dad always told me that I have to be the best in whatever I choose to do in life. With such profound influences in my life it was hard to not get inspired. I have always had this hunger for “something else”, “something more…”

TECD: Each of your series is visually captivating. Tell us more about your creative approach and the time frame it takes to complete something as elaborate as the works that constitute your portfolio? 

Pragati: “My latest series is about animals and their significance in ancient cultures and world mythologies. Animal-people is my latest favorite subject. The way I approach a body of work is in some way similar to how I would approach a design problem. If something catches my fancy - I read up a lot about it and come up with ideas to build my story on. My art offers something more than the face value to its viewer - some deeper alternative meaning, a story or may be a mystery. It also has to abide by the principles of aesthetics, pleasing to the eye.

The Egyptian Cow Goddess - "Hathor. The attention to detail and the kaleidoscope of colors is Pragati's forte. 
As for the time frame, sometimes a painting takes months and sometimes I get so much into it that I forget everything else to finish it in a few days. When I am working on a theme I start multiple paintings simultaneously and keep hopping from one to the other. For example the Mitra series - The idea struck, I stretched five canvasses, did the drawing on all five, then the base coats, painting, detailing, finishing etc. was all done in 3 days, phew!! My back, eyes, wrist and neck did hurt a bit later - but the reward of seeing the finished work was very fulfilling. 
From the Royal Sawaari Series 
On the other hand I have this painting called ‘Samahita’ 48”X48” - that I started working on 3 years back and I am still adding details to it. Its like my studio buddy that keeps evolving with me…”
"Samahita"  

TECD: Your work has strong Indian references. Having lived abroad, I’m curious to know how has the western world influenced your work ?

Pragati: “Living abroad has given me confidence, taught me to be more disciplined and sincere. It has opened up a plethora of materials, techniques and possibilities. 

Art does evolve as one grows as a person. We learn a lot from our environment and direct influences. My themes are deeper and more subtle now, not merely superficial. I had to paint the Radha-Krishnas, Buddhas and Landscapes like any other Indian artist to find my real domain. It’s like a bridge that I had to cross. I am a self-taught artist and in a way thankful about it as I passed the unlearning phase very quickly. Dividing my time between US and India helps me to get the best of both worlds.”
Buddha and the Universe

TECD : While we are on the topic of influence and inspiration, are there others artists whose work you admire ?

Pragati : “Gustav Klimt is my favorite. I am madly in love with his works from the ‘Golden Phase’ where he used a lot of gold leaf, intricate patterns, radical themes and innovative material. My other two hugely favorite artists are Mark Rothko and Saiyad Haider Raza. The most mature works by both these artists are strongly geometrical, balanced and color centric. Rothko drew a lot from mythology and hence believed that ‘without monsters and gods, art cannot enact a drama’. I read about these artists much after being miserably attracted to their works. I unknowingly was treading the same path, philosophy-wise. I can go on and on about them…but what’s true is my heart skips a beat when I see their works. My list would be incomplete if I did not mention Frida Kahlo (my Art Goddess) and Charley Harper (the father of modern illustration, a huge inspiration).

Now when I get attracted to a work of art I read about the artist to try to figure out what was going on in their minds. And more often than not there is some synergy with my perspective towards life & art."
“Fairies and Deer" from the Landscape series

TECD: As an artist, how do you propose to contribute to the community through your art?

Pragati: “I feel that my art has a meditative quality to it. It brings strong positive vibes to the environment around it. I got invited to do two back to back shows at Harvard University and Massachusetts General Hospital because the people who saw my works at earlier exhibitions felt that it has a positive, enriching kind of quality to it. Later I did a solo show at University of Connecticut Health Center and got great reviews. A recent contribution in the effort to improve the quality of environment through public art, I painted a mural titled 'The Prakriti Mandala: the infinite reservoir of creative energy'  for the City of Hartford, CT. I am very organically and naturally going towards ‘Art for Healing’ and that’s going to be my career path in 2015.” 

Wall Mural - "The Prakriti Mandala: the infinite reservoir of creative energy"
TECD : We at TECD admire strong willed women who follow their dreams. But we also know that the path is filled with challenges. What were the challenges that you encountered along your creative journey?

Pragati : “Convincing my husband that I can make a career out of my passion :) Isn’t that a universal thing though? 

I think commissioned works are the most challenging. When you are working for someone there is a fear of not being able to visualize the given brief. My latest commission was for a film-maker friend and it gave me several sleepless nights. Very nervously I presented it to her and thankfully she liked it." 
Commissioned work  titled "Gallop to Paradise "
TECD: Armed with your qualifications of a Bachelors Degree in Architecture and a Masters Degree in Industrial Design, do you plan to venture into other areas of design other than art?

Pragati: “As a creative person, my design education and my career as an artist are not two separate things to me. They are interconnected - it’s a symbiotic kind of relationship. I draw from everything and my work draws from me. Because of some constraints I only paint now. But eventually I do want to get into accessory design and interior design, where I can design from lifestyle products to enriching experiences. I want to be able to beautifully mess around with all the tools at hand. I have a lot of ideas waiting to be created.” 

“Annahita  and “Bhumi” from the Goddess of fertility series
TECD: You have had the opportunity of living your dream. We would love for you to share with us on how it’s never too late to answer one’s creative calling?

Pragati: “I feel that it's human nature to remain in one’s comfort zone and make excuses to not take those baby steps towards our dreams. One should be so passionate about one’s dream that there is no way around not following them. Be sincere in your efforts and be consistent too. There will be some initial glitches but the satisfaction that you get treading on ’that’ path is worth everything. Ignore the people who disagree with you a lot and embrace the motivators.”

With that we come to the end of our engaging conversation with the artistically endowed, Pragati Sharma Mohanty. If you would like to own one of Pragati's vibrant and thought provoking artworks, you could contact her via her FB page or visit her website. I thoroughly enjoyed collaborating with Pragati and would like to wish her all the very best in her creative voyage.


Image Credit/ Copyright :  Pragati Sharma Mohanty

Friday, February 6, 2015

Play it up with Decor Accessories!

If you thought decor accessories were there to play second fiddle in the process of interior design, well think again! Personally for me, I think decor accessories play an imperative role in making my home what it is. Accessorizing a space, let's you add color, texture, pattern, style.....Most important of it all, it let's you add spirit, memories and personality to an otherwise mundane brick and mortar structure. (I know you might argue saying good architectural bones are important and I'm not denying that. But let's just say accessories are the icing and the cherry on the cake!). It would be amiss if I didn’t quote Hattie Wolfe here, "A house is nothing without the accessories. Otherwise all you have is a room full of furniture." 

I could not think of a better way to explain the importance of decor accessories than to share the interiors of the concept store,“Upstairs at PierreLafond's”. Situated in Montecito's Upper Village (CA), this place is a treasure trove of all things exclusive and exquisite. Featuring a range of inventory that includes hand picked home decor merchandise, remarkable men’s and women's lounging wear section and everything else inbetween, this place is on the must visit list should you be in the neighborhood. 

Besides their drool worthy products, its also their ever changing picture perfect store displays that keep you hooked. Whenever the place is stocked with new merchandise, the store crew does a commendable job of giving the place a new look and feel. (The store displays are put together so thoughtfully that it compels you to own everything in the store!) 

Take a look at how the same place is elevated to a whole new level with a few different touches each time........ 





Tell me you are not impressed? Now you understand what I was trying to get at. So go right ahead and curate your decor accessories thoughtfully, then layer them on, move them around to find them their place of importance, edit if need be and then stand back and see if the space reflects YOU. If not, "Keep Calm and Tweak On".......

Wishing you a wonderful weekend and happy decorating folks! 

Image Credit/Copyright : Upstairs at PierreLafond

Wednesday, February 4, 2015

Namaste NYC (Featured Shop)

Fashion designer and color analyst, Ritu Jadwani brings her expertise in fashion and apparel design with her innate ability to combine color and effortless style to the fashion brand, Namaste NYC! Based in India, the fashion line churns out hand crafted products that pairs traditional Indian textiles, hand embroideries, metal work, punch work with contemporary flair, to cater to a global design palate. Their latest spring collection boasts of a boho vibe and cheerful hues. The collection aims to revisit the popular Indian traditional textiles such as the ajrakh, block print and hand tie-dye!




A socially responsible brand, Namaste NYC advocates fair trade practices, women empowerment and makes a conscious effort to endorse and revive the traditional textile making techniques of India,“We work with the globally renowned non-profit organizations in Gujrat (India), which focus towards women empowerment and sustainable rural development through crafts and embroideries. All our products are made in sweat free women operated ethical workshops. 50% of our profits go back directly to the artisans.”



Whether you’re on the look out for the quintessential indigo scarf to keep you warm on nippy spring evenings, clothes with an edge for your Sunday brunch with girlfriends, the ultimate journal to pen down your inner thoughts and ideas or the perfect pair of teal sandals......Nasmaste NYC has something for everyone. Here are a few more of my favorites from the Namaste NYC cache:







To see more of their wonderful products, click here. They also have an online presence at Etsy and can be contacted via their FB page for purchase queries and other requests.

Image Credit/Copyright : Namaste NYC

Sunday, February 1, 2015

Studio Silver Paisley and a Giveaway !!!

Introducing "Studio Silver Paisley" (SSP), an exquisite jewelry boutique that is based in New York. The label is the culmination of Seeta Koko’s creative curiosity and her determination to stay in touch with her artistic identity.  Born and raised in India and then shifting base to the US in her late teens, the exposure to global cultural influences and their indelible impact on Seeta's design philosophy can be seen in the stunning creations for SSP.  
Today's feature throws spotlight on SSP’s latest collection, “Narangi”. The pieces from this line, combine silver, iconic patterns from India (like the peacock and lotus to name a few)  and vibrantly hued semi-precious stones to create a limited edition collection that is both captivating and when paired with the simplest of outfits can make a dramatic statement. Narangi targets the urban sophisticate who not only enjoys a bit of glimmer but is also ready to soak up different cultures! To get to know more about the lovely lady and her brand, we decided to sit down with her and have a heart-to-heart conversation.
TECD : Welcome to TECD ! How and when did you conceive the idea of “Studio Silver Paisley” ?

Seeta: “Thank you Sruthi, I'm delighted to be featured here at TECD. Well, the story goes something like this….. About 5 years ago when life threw a major challenge at me, I took off from work, packed my bags and went to India on a whim. I needed a change of pace and place to get my life together, clear my head and have a perspective of what I wanted from life. On the very same trip, one of those aha moments in a quaint shop in Chennai, I saw a silver paisley necklace and decided instantly to make it a part of my collection. Little did I know back then that this moment would ignite the silver artist in me. Studio Silver Paisley was an unplanned adventure, an adventure which brought back happiness to my life and I wanted to celebrate that by naming it after the neck-piece that started it all.”
TECD: Tell us about the inspiration and the design process that goes into making each collections.
Seeta: “My roots being Indian, I tend to lean towards that side of my upbringing for a large part of my inspiration. I am still surrounded by those colors and scents. But having lived in the US for so long there is definitely a western influence as can be seen in my collection "Narangi". Each piece is an elegant harmony of the modern quotient with traditional style. 

I also draw inspiration from the simple pleasure that life has to offer like the paintings that my daughter draws, the food that I eat, the music that I enjoy or the sunset that I see. I think Rumi sums it up beautifully, “In your light I learn how to love. In your beauty, how to make poems. You dance inside my chest where no-one sees you, but sometimes I do, and that sight becomes this art.”
As for the design process – no pre-determined design plans for me. SSP being a solo endeavor with me in the creative lead, the design process is much like a wild horse. I let it take its course…. However, I source my silver primarily from India and some of it is from Mexico. My design inputs are communicated to the artisans and the process may be very tedious but the end result is so worth it. Like in the Narangi collection, the stones were handpicked, cut and treated in Mexico to my design aesthetic (size, shape etc.). All the creations at SSP are one-of-a-kind, limited edition pieces and that I think is the USP of this brand."
TECD: How would you describe the modern day ideal woman whom you design for?

Seeta: “The modern day ideal women that I envision wearing my designs is a one who has a pixie cut but can rock a traditional attire. A woman who laughs her heart out, who is comfortable in her own skin and is a free spirit.”
TECD : We love the colors and the mix of influences as seen in the Narangi collection.You have successfully introduced two collections in a span of two months. Are you currently working on a third collection ?

Seeta : “I’m always in the process of experimenting and creating, so it’s not a surprise that I have my third collection in the making…..here is a sneak peek for the TECD readers only ! “ 
TECD : What  has been the biggest challenge as a small business owner and what advice would you give to the folks out there who aspire to be small business owners ?

Seeta: “The biggest challenge is capital and I think it is true for every small business. Being a single mother of a 10 year old taught me that life is all about taking risks and enjoying that moment. No matter what the odds, if you follow your heart, you can’t go wrong.”

And now for the generous giveaway in collaboration with Studio Silver Paisley. One lucky TECD reader takes away this gorgeous pair of  handcrafted Silver, Blue Chalcedony earrings !!!


All you got to do is follow these simple steps to enter the GIVEAWAY : 

1.Browse the Album "Narangi" collection on Studio Silver Paisley Facebook page and tell us right here on The East Coast Desi's Facebook page about the products from their Narangi collections that tug on your heart strings. (Please make sure you are logged into facebook to do so.) AND



2.Like Studio Silver Paisley page on Facebook. AND


3.Like The East Coast Desi page on Facebook if you haven't done so already.

4. It's as simple as that :) The winner will be announced on February 15th 2015 (Saturday).

Thank you Studio Silver Paisley for the wonderful GIVEAWAY and good luck to my readers (P.S.Giveaway is open to ALL my readers worldwide) !!!


Images Credit/Copyright: Studio Silver Paisley. Product Styling and Photography : Sruthi Singh