Thursday, September 11, 2014

Spotlight on Furnicheer (with a tour of the Jagannath Residence Project)

Presenting FURNICHEER - a furniture brand that ingeniously synthesizes Indian design aesthetics with the modern day demands of style and sustainability. Established in mid 2013, the concept was conceived by interior designer Subhangi Vaidyanathan. With a successful career that spans over 2 decades in designing homes, prestigious corporate offices and health care facilities, Subhangi needed a creative outlet to do more than just interior design. Having dealt with the disorganized furniture industry first hand, she decided it was time to give the industry a face lift. Introducing standardized processes together with state of the art imported technology in her 10,000 sq. ft. Navi Mumbai manufacturing unit, her brand Furnicheer promises to deliver "holistic contemporary solid wood furniture that beholds the essence and finesse of Indian ethnicity".

Furnicheer products crafted out of the finest Sheesham and Mango Wood, are ideal for metropolitan homes that constantly have to deal with space wars. Modular in their setup, these multi-stained furniture pieces in earthy tones are complimented by the opulence of Indian silk. 

Currently, Furnicheer retails through their flagship store at Navi Mumbai. However, product updates are available online and via their Facebook Page. Their plans to broaden their reach by collaborating with various online retail giants as Amazon and Jaypore (to name a few) is in the pipeline. 
Furnicheer studio also undertakes turnkey interior projects for residential and corporate offices from design to execution. The home of Sripriya and Jagannath, a 3 bedroom residential apartment in Mumbai is an axiom of Subhangi's avant garde approach to designing urban homes.

Living Room - The open floor plan encourages free flow of movement and abundance of light. The traditional couch is replaced with bench style seating, softened with silk pillows for extra comfort.
Dining Room -  is ideal for the busy everyday life. But it can also be adapted by pulling up extra chairs to accommodate friends when entertaining.

I loved every thing about this home - the use of bold colors and the contemporary clean lines of the furniture and design married to rustic textures . I wanted Subhangi to share a few more details of the project with us. This is what she had to say, "Sripriya and Jagannath came to us with a 3 BHK residential apartment seeking professional design. They were open to major physical changes in the layout so as to add design and space value. As compared to other Mumbai residential, I had 1,300 sq. ft. at my disposal. Understanding the client's requirement is key to completing a project within the committed time-frame. Once every detail is visualized, implementation becomes easy. We finished the project in 3 months which included the civil and furniture work."

The Kitchen has it all - cabinets for storage,a breakfast nook and  the wooden wine glass rack and island that's perfect while entertaining.

MANOMAY Collection - fitting for tight spaces. Adds the visual spark and multi-tasks to keep the clutter at bay.

A view of the Master Bedroom. The headboard is a grand patch work of silk, inlaid in a dark stained Mango wood frame. 

Subhangi's passion for Indian handicrafts and wood is evident in her creations for Furnicheer. Her enthusiasm, dedication and demand for perfection, is well understood by her in-house trained craftsmen and team who constantly strive to deliver by the ethos of brand Furnicheer, "A passion to help people elicit the beauty of their homes and the determination to create only the finest."

If you identify with the style of furniture offered by Furnicheer and would like to peruse their entire collection, click here

All Images: Courtesy Furnicheer 


  1. It is truly a lovely house! Love every bit of it. Thanks for the tour!

  2. Wow - speechless! I'm in total love with this style - the vibrant colors, contemporary furniture, and the overall decor are all stunning. Loving this post Sruthi!

  3. Sucha a gorgeous house... thanks for sharing Sruthi

  4. Striking furniture design. Just what the doctor ordered for a "comtemporary"-weary shopper :-) I love this Indianisation with the right amount of color infused, fresh!


Thank you for visiting The East Coast Desi. I'd love to hear from you.