Introducing an online décor store for the urban home - “Bubblewrap”! Intrigued by the name are we? If that is a yes, then founder Bhuvnesh Joshi hit the bull’s eye with his decision to coin the brandname, Bubblewrap. The brand name not only embodies a product range that is uniquely curated but also conveys the feel of the collection which is contemporary in style. TECD had a quick tete-a-tete with Bhuvnesh Joshi about his entrepreneurial venture, Bubblewrap.
Quoting Bhuvnesh Joshi on his transition from the advertising industry into the world of lifestyle and décor, “I am a decor, lifestyle and travel enthusiast and my years in advertising brought me closer to contemporary art and design. Looking at the beautifully designed decor products available around the world, I wanted to attempt curating aesthetically contemporary and modern decor and take it to a larger audience. I gathered while decorating my home, how generic and scattered the market is. Local stores are few and far between and charge a hefty premium for these kind of pieces. I also wanted to experience what it was like to be on the other side and take it up as a challenge to build a brand from scratch.”
The product choices at Bubblewrap ranges from limited edition Studio Pottery, one-of-a-kind décor accessories to numerous mood lighting options at extremely competitive pricing. Built on the foundation of “Great products at great value!, the Bubblewrap team ” is continually working to further widen their reach into categories such as Designer Stationery and Furniture.
Though the crux of Bubblewrap's ethos is minimalistic and modern, they also cater to ethnic and generic Indian Home Decor lovers. My personal favorite is the “Bubblewrap Bazaar” category and I’ve even created a mood board in a classic white and teal palette with rich brown thrown in to ground the setting. (FYI: The brass container with the stand is in limited stock and I personally think, they would be a lovely addition for the festive season with flowers tucked in them. So grab yours now!)
To browse through their entire collection, click here. You may also connect with them via their FB page and Instagram gallery.
(Image Courtesy: Bubblewrap, Layout and text: Sruthi Singh)