Sunday, September 20, 2015

Spotlight on the home decor brand "Home Sake"

“” is a Noida (UP, India) based online portal for luxurious Indian handicrafts and home décor products with the perfect blend of the old world charm of antiques, romance of vintage decor and a streak of contemporary flair. Brought to life by a team of engineers, designers, managers and philosophers in 2014, Homesake focuses on celebrating the fundamentals of good and authentic design, maintaining the balance between great quality and affordable pricing and sensitivity to the fact that the quality of lifestyle of Indian rural artisans needs to be elevated by implementing fair wages policy and technological advancement of their skill sets. 
The core team at Homesake comprising of Azeem Khan (the coder/CTO), Shubham Sharma (marketer/CMO) and Avi Aditya Jain (the Founder), have spent months curating exquisite products for Homesake with the spotlight on antique glass craft, royal metal carving and dazzling crystalware. The products are designed by their in-house team, but handcrafted in collaboration with artisans from different states in India, primarily U.P., Rajasthan, Gujrat and Haryana. I sat down with the young and competitive Avi Jain, as I wanted to know more about the Story behind Homesake. 

TECD: Hello and welcome to TECD, Avi! Let’s start by asking you why the name Homesake? 
Avi Jain: “Homesake justifies our motto, i.e. "For the love of home". We strive to bring everything and anything to make your home beautiful, all at one place, with the added advantage of great customer service and shopping from the convenience of your home. Since home decor is something that's very subjective, we are constantly working on expanding the range of home decor related products available at Homesake. We are also striving to bring more technological advancement at Homesake so as to make the shopping experience more enjoyable and memorable.”

TECD: How did the idea to start Homesake germinate? 
Avi Jain: “The idea started from my very home. Being born in a family with an eye for decor, where each part of the home was carefully designed and decorated by my mother, I never realized the struggle people go through to decorate their homes. It's only when a guest comes and showers the questions about from where did u get this, or how can we get that, that I realized the big gap. The biggest challenge is sourcing good quality products at an affordable price. So started the journey of Homesake.”
TECD: What would you say is the USP of your brand?
Avi Jain: “Each product is carefully crafted, with minute attention to detail and assured quality. We are the only website in country, offering products in compliance with International Standards. Also, the experience and uniqueness of products is un-matched.”

TECD: In a short span of a year, you have managed to create a niche for Homesake. What has been your success mantra?
Avi Jain: “I personally feel that passion shapes your success. The more passionate you are about what you do, the bigger the success. Another thing that we at Homesake believe in is that every single day should be better than the previous day. So we work hard and are very critical about our productive and creative selves.”

TECD: You recently launched an e-mag. Do share more about this with my readers?
Avi Jain:"It’s one of a kind of magazine, entire in online format, with content crowd-sourced from bloggers and influencers across the Globe. 

The idea comes from the fact, that there are a lot of home-makers and professionals, who have an eye for decor. We wanted to be the platform for people with unique decor ideas and decided to compile it in a magazine format. The magazine will be free for all and everyone passionate about decor with a good sense of design aesthetics is welcome to contribute to the Magazine. We launched our first edition of this magazine on 14th of September'2015. It can be downloaded from
And now for the products and website review:
  • Web Design –With an easy to navigate website and well categorized décor tags, shopping for what you want is a breeze. Incase of any queries you may contact their customer service support team by mailing them and be assured of a prompt response in 24 hours.  
  • Pricing and Payment Options - With the middlemen eliminated their pricing is very competitive and affordable. Homesake accepts payments through credit card, debit card and net banking. They also have Cash on Delivery option available on select products. 
  • Product Delivery and Shipping - Orders are dispatched within 2 working days or as per the delivery date specified by you at the time of placing the order. Most orders are delivered within 4 to 7 working days. All products are currently shipped to Pan-Asian countries only. (I received my package (here in Virginia) within the promised time span and the contents were in good condition.)
  • Product Quality - I’ve used my salad spoon and fork, napkin rings and crystal votive holders on a number of occasions and love them. 

What sets apart a home from a house is the “details”. If you are looking for that special touch, browse through the entire collection of Homesake and get shopping today! To get in touch with Homesake, write to them at or connect with them via their FB page. Thank you Avi for reaching out to TECD. We wish you all the very in your entrepreneurial journey! 

(The views and opinions in this post  w.r.t. the product review are solely mine).

(Image copyright/credit: 1,2,3 - Homesake ; 4,5,6  - Product styling and photography Sruthi Singh)

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